The Maximus AR (Augmented Reality) Application, or the Mascot AR Selfie, enables fans attending the Jack Stephens Center for the Little Rock Trojans basketball games to have a memorable and interactive experience. By allowing the user to aim a smartphone or tablet, with the AR application installed, at a specially designed poster you can take snapshots of yourself or friends with the mascot, Maximus. The user can also play/interact with Maximus’ various animations and poses. The EAC’s intent of this application is to show how Augmented Reality can be used in marketing, advertising and entertainment.